Jon Good, SIOR

Chief Executive Officer, Broker-in-Charge and Shareholder

NAI Earle Furman
101 East Washington Street Suite 400
Greenville, South Carolina 29601
United States
T +1 864 678 5941

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Development, Industrial, Investment, Land, Advisory / Consulting, Banks, Special / Distressed Assets

Scope of Service Experience

As NAI’s Chief Executive Officer, Jon oversees all aspects of NAI Earle Furman, NAI Piedmont Triad, and serves as President of NAI Columbia. He leads six offices in South and North Carolina where he is responsible for the execution of the firm’s strategic plan, individual and division goal setting, and implementation as well as managing Shareholder accountability. Jon also serves as a member of the Investment Committee for the Appian Investment Fund. 

Background & Experience

Jon received his Bachelor of Arts from Furman University in 1997. He joined NAI Earle Furman in January 2000 after selling the first business he purchased after graduating college. Jon focused on Industrial and Investment properties and was elected to Shareholder of the firm in 2005 and was named CEO in 2011. Jon serves as Board Secretary and member of the Finance & Investment for Community Foundation of Greenville. He has also been an active member of the Young Presidents’ Organization since June 2012 and is a member of the Aspen Institute’s Liberty Fellowship Class of 2020. 

In his role, Jon’s unique ability to source deals and partner like-minded teams has led to the successful operation of a firm-controlled private equity fund which is currently in its second investment cycle. He has full P&L oversight and heads the firm’s executive committee. Jon has a proven record of increasing sales for the firm throughout the Carolinas and concentrates his efforts on continuing to grow the bottom line. Focused on strategic operations, Jon coordinates every facet of broker training and development and performs an integral role in creating valuable instruction for administrative employees. He has directed the restructuring of several divisions in addition to facilitating multiple growth initiatives. Jon led the merger and acquisitions of several additional brokerage firms to continue adding resources and new talent to the firms’ various businesses.


Bachelor of Arts, Furman University, 1997

Professional Associations & Designations

SIOR (Society of Industrial and Office Realtors)

• Member of Young Presidents’ Organization (YPO) since 2012

• Member of Aspen Institute’s Liberty Fellowship Class of 2020

• Board Secretary and Finance & Investment Committee, Community Foundation of Greenville

• Former Board Member, Greenville Housing Authority

• Past President, The Commercial Alliance of the Greater Greenville Association of Realtors

• Past Chairman, Loaves and Fishes – a food rescue program that collects and delivers over 1,100,000 pounds of food each year

• 2021 Power List, Real Estate, Top Five by Greenville Business Magazine

• 2019, 2020 – 50 Most Influential People by Greenville Business Magazine

• Former Director, Greater Greenville Association of realtors

• 2012, 2011, 2010, 2009, 2008, 2007 - Costar Power Broker

• 2015, 2018 – NAI Earle Furman Property Management Business Development Award

• 2013, 2012 – NAI Earle Furman Capital Club, Gold Level

• 2011 – NAI Earle Furman Capital Club, Platinum Level

• 2011, 2009 – NAI Earle Furman Capital Club – Largest Transaction of the Year

• 2018, 2010, 2008 – NAI Earle Furman Capital Club – Silver Level

• 2009 – Named among the Best & Brightest 35 and Under by Greenville Magazine

• 2007 – NAI Global Elite Performer

• 2003 – Commercial Realtor of the Year – Greater Greenville Assoc. of Realtors SIOR (Society of Industrial and Office Realtors)